Douglas & Gordon

During my time at D&G, I have been involved in the redesign of the company CRM, an old client-based system used by the entire company.

Deliver the new web-based system without disrupting users day-to-day routine

I was lucky enough to be able to sit together with the users and carefully observe as they went through their daily tasks.

This allowed me to unearth pain points and define possible opportunities to be taken in the redesign.

It was very easy to come up with some ideas and check them against the users' needs and stakeholders' requirements.

I have created lots of quick-and-dirty artefacts to quickly iterate through the possible solutions.

Using Bootstrap 4 as a frontend framework has been critical to focus all our attention on the functionalities and the user experience.

Besides, it simplifies the communication with the developers by a long way.

The redesign had a huge impact on the time-on-task and almost zeroed out the effort to train new joiners on the tool.

The pandemic has affected any business, with no exception for the Real Estate market.

To inspire a prompt recovery, we decided to implement some gamification logic in one of the key departments of Douglas & Gordon: the Client Service Team.

Introduce an engaging, yet not distracting tool in our business generator department

I arranged and carried out a design process which actively involved every stakeholder interested in the project, using a system of daily feedback that kept the focus on maximizing the result despite the tight deadline (30 days).

1 Million

This project contributed to reaching the highest peak of value generated since the beginning of the pandemic.

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